Fewer New Harbinger books go out of print. The average book published by a big publisher has a short shelf life. After that, the books are no longer available, even though there often remains a significant demand. New Harbinger keeps books in print as long as possible.

New Harbinger books are promoted year after year. Not so at the big publishers, who only push their average book for the first three to six months. New Harbinger sends out a quarter million pieces of direct mail promotion per year, in which all of our books, no matter how many years since initial publication, continue to be advertised.

You’ll sell many more books. The average New Harbinger book sells 7,000 plus copies the first year, then reaches steady sales of 4,000 to 10,000 copies in succeeding years. Compare this to the big publishers, whose average book sells 5,000 to 7,000 copies, period. Books we published six years ago have now sold 60,000 copies. And they will continue to sell at steady rates for years to come.

You have access to a professional audience. We promote our books heavily through direct mail to mental health professionals. Big publishers don’t do that, relying only on bookstore sales. Because psychology self-help books have a major audience of mental health professionals, big publishers miss a bet by ignoring the very people who buy a lot of books and whose word-of-mouth recommendations will be so important to sales of your book.

You get the best of both worlds. Most of our titles sell very well in bookstores. But for any book, bookstore sales diminish after the first year. That’s when the big publishers give up. We continue to promote your book directly to bookstores, as well as to libraries, health care and psychology institutions, and lists of likely buyers.

You have input into decision making. With big publishers, nameless employees in the marketing department decide whether to promote or not to promote your book (that’s right, many books aren’t promoted at all because most of the publisher’s money goes into pushing the 5 to 10 percent of their list that may have best-seller potential). At New Harbinger, you have a personal relationship with your publishers. We really listen to your input about marketing, cover and book design, changes, new editions, and so on.

You’ll benefit from our attention to detail. We bring out approximately fifty books per year, and each one gets tremendous individual attention, follow-through, and quality control. You’ll receive consistent, high -caliber editing. Our editors understand how a book must be written to maximize reader comprehension and learning, achieve favorable reviews, enhance professional user appreciation, and create good sales.