Your Perfect Right |

(800) 748-6273  

M-F  9am - 5pm Pacific

Your cart is empty.

We are open for business and ready to ship your order: Contact Customer Service for More Info >>

Your Perfect Right

Your Perfect Right
Assertiveness and Equality in Your Life and Relationships
Tenth Edition




Publication date:

Product Code:


ISBN: 9781626259607
This format is in stock
$19.95In Stock
eBooks ( ePub, PDF )
This format is available

About the Book

Your Perfect Right—the leading assertiveness guide with over 1.3 million copies sold—is now fully updated and revised. This indispensable guide to equal-relationship assertiveness is packed with step-by-step exercises, tips, and skills to help you express yourself effectively.

Are you comfortable starting a conversation with strangers at a party? Do you sometimes feel ineffective in making your needs clear? Do you have difficulty saying no to persuasive people? Everyone needs a little help getting along with others. Assertiveness is a key social skill, as well as a tool for making your relationships more equal. Learning to respond more effectively to others can help you reduce stress and increase your sense of self-worth.

In this fully updated and revised tenth edition, you’ll learn practical advice on dealing with difficult people, handling criticism, and expressing your feelings. You’ll also discover how to use humor in conflict resolution, ways to clarify others’ intentions, and how to distinguish between encouraging and discouraging communication habits. This edition also includes a new introduction by coauthor Robert Alberti, in addition to research and information on the subjects of anger and interpersonal communication.

Assertiveness is an alternative to personal powerlessness or manipulation. The program in this book will help you develop effective ways to express yourself, maintain your self-respect, and show respect for others. This is not a “me-first” book—it's all about equal-relationship assertiveness!


Robert Alberti (Author)
Robert Alberti, PhD, has received international recognition for his writing and editing, which is often praised as the “gold standard” for psychological self-help. Recently retired from a long career as a psychologist, marriage and family therapist... Read more

Books by Robert Alberti

Michael Emmons (Author)
Michael Emmons, PhD, (1938-2016), was a celebrated psychologist; consultant to educational, government, and business organizations; trainer of marriage and family counseling interns at California Polytechnic State University; and author or coauthor... Read more

Books by Michael Emmons


“The assertiveness bible: helps the non-assertive speak up and the aggressive, tone down.”
USA Today
“Without a peer in the field ... truly a classic.”
Aaron Beck, MD, psychiatrist and author of Love is Never Enough
“Not only is it the best book on assertiveness, it sets the standard for self-help books in general.”
Gary Emery, PhD, psychologist and author of Overcoming Depression
Your Perfect Right is the gold standard ... for self-help.”
Allen Fay, MD, psychiatrist and coauthor of I Can If I Want To
“There are many practical guides to assertive living but this is without question, the best.”
Cyril M. Franks, PhD, psychologist and editor of Child and Family Behavior Therapy
“Filled with a wealth of examples on how to cope with everyday situations ... counters feelings of futility.”
Los Angeles Times
“Five-star highly recommended rating in the national survey ... Some mental health professionals call (it) ‘the assertiveness bible,’ they think so highly of it ... this is an excellent self-help book.”
The Authoritative Guide to Self-Help Books
“The bible of assertive training.”
Journal of Counseling & Development
“An interesting, readable, and practical manual.”
Contemporary Psychology
“Long regarded as the A-T bible.”
Human Behavior
“I am pleased and honored to write an endorsement for the tenth edition of Your Perfect Right. This was the groundbreaking book in the 1970s that first addressed how people can develop skills to improve relationships, problem solving, conflict resolution, and more effective communication and coping. Your Perfect Right is the best book written about this topic. The writing is articulate, the strategies practical, and the tone is hopeful and compassionate. I teach psychology, and have recommended this book (and all of its new editions) to thirty years of graduate students. I always receive rave reviews. I recommend it very highly!”
—John Preston, PsyD, ABPP, professor emeritus at Alliant International University’s California School of Professional Psychology

Your Perfect Right is truly a modern classic. In defining assertiveness within the guidelines of equality and non-aggressiveness, it serves as a manual for professional therapists and as a self-help guide for the public, and it has been a resource for a multitude of readers for almost a half century.”
—Jerrold Lee Shapiro, PhD, professor at CPSY, licensed clinical psychologist, and author of Pragmatic Existential Counseling and Psychotherapy, When She's Pregnant, and Finding Meaning, Facing Fears

“Alberti and Emmons have taken their classic contribution to the understanding of assertiveness and made it even better. This edition is chock-full of clear examples that allow the reader to understand exactly what assertiveness is, and how it can be developed and enhanced in community members and professionals alike. They show how living an assertive life will lead to personal fulfillment without impinging on the rights of others. Of interest, they indicate that while the fundamentals have remained intact, as in using assertiveness skills to overcome anxiety and to express anger and love appropriately, there has been significant growth in application areas. Assertiveness has now spread to the world culture. Not limited to the mental health enterprise, it is now important for international business leaders, medical personnel, university students, teachers, IT workers, and parents. They also place some focus on assertiveness in important life situations such as intimacy and sexuality, family relationships, and when dealing with difficult people. Readers can expect clearly written text with many examples and worksheets to aid in the development of knowledge and behavioral skills. This book is a clear winner for all who want to live a better life!”
—Howard Kassinove, PhD, ABPP, professor of psychology and director at the Institute for the Study and Treatment of Anger and Aggression at Hofstra University

“A tenth edition of Your Perfect Right? These authors are certainly doing something right, and this book amply deserves its longevity and success. Readers will find its up-to-date research and practical applications—from how to assert their rights without bullying to how to express anger without cruelty—immensely helpful.”
—Carol Tavris, PhD, coauthor of Mistakes Were Made (but Not by Me)

“Healthy relationships depend upon individual responses to situations, whether personal or in the workplace. Alberti and Emmons have updated their work to acknowledge the increasing disruptions politically and internationally, and to help readers understand how to be assertive without being a bully. New forms of communication—e-mail, texting, tweeting, etc.—all require new rules for interaction. Of particular interest is the advice for employees, bosses, and supervisors that will guide them in dealing with difficult people, accepting and responding to criticism, and addressing anger management in the workplace.”
—Gretchen M. Bataille, PhD, strategic leadership consultant with ROI Consulting Group

Please Sign In or Register to post a comment